What is internet marketing, if you don’t know how to build a list, or you don’t have a list? After all you need an audience, right? It has come to my attention that most internet marketers fail severely when it comes to list building. List building should come naturally, and everything you do should be focused around the list.
What is a list? It’s simple a list of followers or buyers. It’s important to remain in communication with these people, as they will be the driving force behind your internet marketing business. There is a rule of thumb, for each person on your list you should be able to make $1/month. So if you have 500 people that are quality folks you should be able to make at least 500 per month. So on and So forth.
At first I didn’t feel comfortable with my list when I first started IM’ing a few years ago. My thing was this: I didn’t want to “bother” my list. I know how it is getting slammed with random product offerings and promotions, I didn’t want ot be that guy. However, there are ways to promote items that don’t turn you into “that guy.” Simply offering products that you know trust and use it the best philosphy, products that you totally believe in. Think of your mailing list like your personal phone book. When you buy that new shiny product, what’s the first thing you do? You tell your friends and family! Then what do they do? SOMEONE will go out and buy it, it’s a sure thing. However, if you buy something random that nobody will appreciate, and you know it.. will you still tell them? Probably not. And worse yet, if you don’t even buy the item to try it out yourself, you just offer it.. do you still tell them all about it and why they should buy it? No, of course not!
So you can’t treat your mailing list like that, respect your list and they will love you for it, offer good products, communicate with them, offer tips and tricks and you will build a loyal following.
So how do you build a mailing list?
- You need to have an autoresponder first and foremost, I use auto aweber.
- You need to create a “squeeze page”
- You need to have a compelling offer, or a give away.
- You need Traffic.
Okay, so let’s break this down.
This is the heart of your list I would date say. It’s nearly impossible to build a sizable list without one. It’s what you need to manage your subscribers, and does all of the back end. When I first started, I was going to try o go the free route, but trust me, to install your own custom list, and all that can be much more headache then what it is worth, aweber has a great deal, the first month is $1
You’ve seen a squeeze page whether you know it, or not. It’s simply a quick little page that offers something and encourages the visitor to enter their name/email and exchange for something like a free report, free access, instant download etc. Visitors are not just going ot up and give you their contact information for nothing, and as time progresses the offer has to get much more compelling.. a simply 1 page report is not going to cut it, unless it’s a VERY SOLID and interesting one page report.
I sort of talked about this above.. essentially, you must give something away. If you don’t give anything away you won’t get them on your list, that’s a promise. Don’t let thins scare you though, there are a lot of sources out there for you to get PLR (Prive label rights) products for little or no money, and you can simply just give that sort of information away, or you can create your own for free. This post is not about product creation, but i will go into that later.
Auto Responder + Compelling offer + No TRaffic = No list.
YOU NEED TRAFFIC. Just like I said the autoresponder is the heart of the mailing list, TRAFFIC is the absolute heart of internet marketing.. you need an audience. There are a ton of ways to get traffic. A few posts ago I mentioned youtube traffic. So what you’ll want to do is enter the link to your squeeze page in the description of your youtube channel, that will drive people to your funnel.
Another good way to get traffic is by visiting the warrior forum, being active in the community, provide helpful tips and hints. In your Signature file, you should put a link to your squeeze page, if you position yourself as an expert in something people will want what you have.
Another good way to get traffic is to buy it using paid traffic sources such as adwords, mediatraffic or lead impact. I don’t suggest you pay for your traffic until you hammer down good campaigns that are working using free methods first.
Well, this post has went on a lot longer then it should have, but I think it’s an important post.
Please post any comment and struggles you have building a list below, I’ll be sure to respond!